S H A R K

Over five years, I was repeatedly brought on to helm commercials and social media campaigns for SharkNinja, a multibillion dollar global leader in home appliances and consumer products. Working as director and cinematographer, and on selected projects as editor, I combined lifestyle storytelling with detailed product demonstrations, shaping lighting, camera movement, and performance to make everyday functionality visually compelling.

My experience across housewares, appliances, and tools also includes two Dyson campaigns, a Black+Decker campaign, work with Bosch and Dremel, and more than seven years providing cinematography for Nutribullet products. Throughout this work, I focus on revealing what makes each product distinctive, translating its features into clear visual stories that connect practical benefits with the way people live.